My Refection

First, I resisted this course because my friend suggests me. She told me that this course is fun and teacher also is kind. First class was really fun. I felt to like this course but I began to discourage because I didn’t have any knowledge background and making Blog. So I tried to practice it and read business, finally I can do it. I think that making blog is quite easy but we have to give time for it because it has a lot of details, we have use attempt, and we have to be hard working and patient. Sometime, I am tired and discourage but I have to do it.
However this course gives me many advantages, it made me to understand “business “, making blog, and other knowledge. It made me patient. I am not disappointed that I resisted this course.

Reference

www.google.com
www.youtube.com
http://www.gucci.com/us/us-english/about-gucci/gucci-icons/bamboo/
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf
http://webcache.googleusercontent.com.
http://www.gucci.com/us/index2.asp

Promotion strategy

Gucci has promotion strategy of a rigorous communication policy through creative design, product quality and brand image are closely linked in the luxury goods industry. Through rigorous management of brand image, tight communication policy, outstanding product quality and a carefully controlled distribution network, Gucci group has succeeded in strengthening and reinforcing its brand’ leading status over the past few years. The goal of communication activities, which combine fashion shows, advertising campaigns, public relations, special events and displays, is to maintain the brands’ exclusive image while ensuring high profile and consistent visibility and reinforcing their market positioning at the international, national and local level.

Thank you information from:
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Example modern of Gucci

Example fashion show Gucci

Product lines

Gucci group designs, manufactures and markets high luxury goods, including

• Men and Women’s Wear
• Shoes
• Jewellery
• Watches
• Perfumes
• Eyewear
• Home goods
• Luggage/Handbags
• Baby Wear
• Belt
• Scarf
• accessories
• Ties
• Cosmetics
• Skincare product

The key Gucci’s success.

• The essence of Gucci is it exclusivity. All designers show a sexy and vibrant image through his designs, fashion shows and advertising. The importance of the Gucci brand positioning is that is distinctive and has an aura of exclusivity amongst its target audience. Gucci has a wide range of products ranging from shoes, watches, jewellery, clothes, perfumes, eyewear, baby wear, home goods (including furniture, bedding and wallpaper), luggage, handbags and gifts (even including gadgets for pets).
• Gucci has begun to build an empire of talented designers like Stella McCartney and Alexander McQueen. This ensures new and innovative ideas are injected into the image of Gucci. These designers are renowned world wide and guarantee an entertaining spectacle at each fashion show for example past works of Alexander McQueen include a red riding hood theme.
• The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci.
• The stores are located on expensive high street locations, thus attracting affluent consumers. The window displays are provocative and the interior has a free flow layout as its visually appealing and allows consumers to browse comfortably.
• Gucci has directly operated stores to ensure that they retain control over their products and can build their image around these stores.
• A manager runs these stores independently, thus avoiding bureaucracy and also adds to the efficient management of the stores.
• It is also possible to view and purchase Gucci products online, thus reaching a far greater target audience.

Thank you information from: http://webcache.googleusercontent.com/.

Target group

Gucci brand tries to appeal to women in their 20’s or 30’s, businessman, students, actress/actors, or who has lot of money, because Gucci quite expensive, with high quality, fashionable products, and who aspire to be part of the wealth people lifestyle in society, Its market positioning at the international, national and local level.

Positioning

Gucci’s strong heritage is built on key critical foundations of uncompromising quality, superior craftsmanship and made in Italy.
The creative leadership strengthened the focus on iconic brand symbols (Horsebit, bamboo, GG logo, Green/red/ Green web, and flora), re-inventing them in a modern and luxurious way. Their understanding and appreciation for the brand’s heritage, together with the talent in providing a fresh and modern interpretation, drove Gucci to the excellent result.
Gucci has thus confirmed its outstanding growth potential in its main product categories and regions world wide, through the creative and innovative appeal of offering, underscored by the increased emphasis on communication policy and the development of exclusive goods.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Product strategy

Gucci’s strategy is based on three main objects: ensuring revenue growth and profitability at Gucci group, refocusing on the Gucci brand and assigning a specific task to each brand with in the portfolio. The latter point strategy strengthens the coherence of the multi-brand strategy. In order to implement its strategy, Gucci group has overhauled its organization structure. The group has granted substantial autonomy, within specific guideline, to the CEOs of the various brands who are now in charge of design, merchandising and all aspects of the operating and financial result of their respective brands.
Regarding the supply chain, Gucci group take care to guarantee exceptional product quality. To achieve this is selects the very best material and exercise very strict control over production, whether in-house or by outside partners. Prototype development and the entire manufacturing process are monitored constantly for quality control. In addition, Gucci group is marking its supply chain more flexible in order to rotate its collection and replenish stocks faster during the season. The group also keeps a watchful eye on practices by the main competitors in luxury goods and other industries in order to stay on top terms of supply chain.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Why this brand

I choose” Gucci” because I am interested in Gucci. It is modern, luxurious, sexy, prestige, and high quality product. There are many lines and many products for example clothing, watches, jewelry, shoes, and leather goods. Gucci is also the biggest selling Italian in the world. The Gucci is popular brand in the world.
In addition, nowadays people in society like international product and brand, me too. They also buy international product. So, I would like to be a brand manager of Gucci in Thailand to promote the product of Gucci. I will communicate people to know quality of Gucci.

Letter of invitatons for professional comments

Dear my valued business partners

First, it is a pleasure to welcome you to Gucci store. I’m General Manager of Gucci. I would like to thank you for your business and visiting. In addition, if you have any good suggestion, criticism for our brand, you can advise and criticize us. We are pleasured to accept your whole suggestions. Importantly, we will take these good suggestions to improve and develop our brand better.

We hope you can join us. we look forward to seeing your comment. thank you

Yours sincerely

Mrs. Sudarat Thongphut

GM of Gucci

Jornal_week 6

This is sixth week. Aj Gob talked the role of midterm exam on next Thursday and she tutored us in this class. She reviewed what we didn’t understand again. She let us do an activity in class that it will have in examination. It was a good sample of examination. I thought that it is so good if we know sample of examination before exam. She was so kind, she let us ask any question if we didn’t understand. Today, I was stressful again when I thought of midterm examination. I was not sure whether I can do examination. I had to read a lot of books and find a lot of data of my brand. I had to understand my brand well. After class, I asked her something that I didn’t understand. She told everything that I wanted to know.

Moreover, on Thursday we presented our role play. My group was the first group. We were so excited but everything was ok. I thought that it was quite good. After that, when we finished our presentation, we saw our friends’ role play. Everyone attended to do their role play. Every group was very good. Today was funny.

Jornal_week 5

This is fifth week, Aj. Gob told us about midterm exam and e-mail correspondence. She suggested us presentation tips, interviewing issue, introduce ourselves, and she explained to us the blog design evaluation. Moreover, she let us see evaluation result, and she suggested and criticized our presentation in last week. The evaluation result of our group was quite good and we would take these suggestions to improve our work next time. However, we thanked you for your comment and good suggestion.

In addition, on Thursday, Aj. Gob let us prepare role play for next week on greeting culture at the first day of our work, A welcoming dinner / lunch that used informal conversation, we consulted together in the class and arranged an appointment for preparing our role play. I felt anxious again and I was worry that my group would be imperfect because there are only five people. However, I thought that we can do it. We will work together and we will try to do it better.

Jornal_week 4

This is the fourth week. I begin understanding some parts of business. Importantly, I can do my blog more. In this week, Aj. Gob has taught about product strategy including product management: Phillip Kotter, and she let us to consider ourselves as a brand. I thought that my brand is international one. It would be sexy, modern, and prestigious. However, I was worried about that my brand would be imperfect, and that I couldn’t be a good brand manager because it is famous and popular. I was not sure whether I can find the good data.
Anyway, I told myself that I will try to do my best. Moreover, Aj. Gob let us prepare presentation on “Impromptu job interview” in group of five. There were three interviewers and two interviewees. She guided us how to question others as an interviewer and how to discuss about qualifications. In the group, receptionists of Dusittanee hotel were interviewed. I was the interviewer. Today, I felt so excited and anxious. However, our job finished well. Everyone was impressed with the presentation.

“ What did I learn from the VictoriasSecretCom?”

If I were a customer, I think Victoria’s secret is a smart retailer of woman’s wear, underwear, apparel, and beauty products. Victoria’s secret has good principles of marketing. It grows up in world market and it is famous because it has various strategies to sell its products. The business composes of three segments:
• Victoria’s secret store
• Victoria’s secret Direct (catalogue and internet )
• Victoria ‘s secret Beauty (make up and bath product)
In addition, the Victoria’s secret has website for selling their products online. There are many advertisement media, its website and catalogue were managed like distribution, call center, or e-mail by seller sending buyers promotion and catalogue e-mails. It made the Victoria’s secret to grow up more, and it is well-known more. Its website has beautiful pictures and use good persuasive language. There are many interesting products. I think they are expensive but high quality, and the Victoria’s secret’s website can be used easily for customers to buy their products. Moreover, Victoria’s secret also has fashions show. It is interesting. What a good idea!!

Jornal_week 3

This is third week. Ajarn Gob told us about blog. She let us see friends’ blog , and she let us present our brand. Today I was absent because I was sick. I went to see doctor in the city. Suddenly, when I came back from the city, I asked my friend. I was so frightened because I didn’t present my brand and I rush to send her an e-mail. Today I felt so stress out.
On Thursday, I went to class, Ajarn taught us about promotion strategies. Moreover, she suggested about blog project, writing tips and rules of the blog. Today I felt quite stress and I was anxious about this project. I didn’t know how can I do, and I asked myself “Could I do it?” However, I thought that I will try to do it better.

Jornal_week 2

This week is second week. My teacher began teach about the content of business and the heart of business. My teacher wanted us to understand the word “business” because there are many students don’t have any business background. The teacher let’s us to do activity by write down or ideas as the word “Business” come to our mind and compared with our friends who sat next to us, and the teacher took a random us to be group each 7 people, then she let’s us kept anything that were brand name, answered the questions, and presented.
Moreover, the teacher let’s us discussed about “Victoria’s Secret” and “What are really in women’s bags” with our new group. This week is the week that I was happier because I began to understand something clearer. I attended to listen to the teacher when she talked in the class. Even though I don’t have knowledge about blog, I tried to do my blog by asking my friend and I tried to do it by myself. I never be discouraged. Finally, I can do my blog in some part.

Journal_Week 1

Today is first class of ENG-380 English for International Trade. My teacher explained about course syllabus, blog, and how to do blog. Everyone in this class attended to listen to our teacher. Today I was so excited and worry because I am Tourism minor and I don’t have any business background. Shortly, I began feeling good when the teacher told something good for me and my classmate. I felt that she is kind and friendly.
After class, I went to my dormitory. I applied GMIL and blog. Suddenly, I practiced to post photos. Moreover, I read “Victoria’s secret” and “What is Business” in my holiday.