Gucci has promotion strategy of a rigorous communication policy through creative design, product quality and brand image are closely linked in the luxury goods industry. Through rigorous management of brand image, tight communication policy, outstanding product quality and a carefully controlled distribution network, Gucci group has succeeded in strengthening and reinforcing its brand’ leading status over the past few years. The goal of communication activities, which combine fashion shows, advertising campaigns, public relations, special events and displays, is to maintain the brands’ exclusive image while ensuring high profile and consistent visibility and reinforcing their market positioning at the international, national and local level.
Thank you information from:
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf
Thank you information from:
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf
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