Product lines

Gucci group designs, manufactures and markets high luxury goods, including

• Men and Women’s Wear
• Shoes
• Jewellery
• Watches
• Perfumes
• Eyewear
• Home goods
• Luggage/Handbags
• Baby Wear
• Belt
• Scarf
• accessories
• Ties
• Cosmetics
• Skincare product

The key Gucci’s success.

• The essence of Gucci is it exclusivity. All designers show a sexy and vibrant image through his designs, fashion shows and advertising. The importance of the Gucci brand positioning is that is distinctive and has an aura of exclusivity amongst its target audience. Gucci has a wide range of products ranging from shoes, watches, jewellery, clothes, perfumes, eyewear, baby wear, home goods (including furniture, bedding and wallpaper), luggage, handbags and gifts (even including gadgets for pets).
• Gucci has begun to build an empire of talented designers like Stella McCartney and Alexander McQueen. This ensures new and innovative ideas are injected into the image of Gucci. These designers are renowned world wide and guarantee an entertaining spectacle at each fashion show for example past works of Alexander McQueen include a red riding hood theme.
• The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci.
• The stores are located on expensive high street locations, thus attracting affluent consumers. The window displays are provocative and the interior has a free flow layout as its visually appealing and allows consumers to browse comfortably.
• Gucci has directly operated stores to ensure that they retain control over their products and can build their image around these stores.
• A manager runs these stores independently, thus avoiding bureaucracy and also adds to the efficient management of the stores.
• It is also possible to view and purchase Gucci products online, thus reaching a far greater target audience.

Thank you information from: http://webcache.googleusercontent.com/.

Target group

Gucci brand tries to appeal to women in their 20’s or 30’s, businessman, students, actress/actors, or who has lot of money, because Gucci quite expensive, with high quality, fashionable products, and who aspire to be part of the wealth people lifestyle in society, Its market positioning at the international, national and local level.

Positioning

Gucci’s strong heritage is built on key critical foundations of uncompromising quality, superior craftsmanship and made in Italy.
The creative leadership strengthened the focus on iconic brand symbols (Horsebit, bamboo, GG logo, Green/red/ Green web, and flora), re-inventing them in a modern and luxurious way. Their understanding and appreciation for the brand’s heritage, together with the talent in providing a fresh and modern interpretation, drove Gucci to the excellent result.
Gucci has thus confirmed its outstanding growth potential in its main product categories and regions world wide, through the creative and innovative appeal of offering, underscored by the increased emphasis on communication policy and the development of exclusive goods.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Product strategy

Gucci’s strategy is based on three main objects: ensuring revenue growth and profitability at Gucci group, refocusing on the Gucci brand and assigning a specific task to each brand with in the portfolio. The latter point strategy strengthens the coherence of the multi-brand strategy. In order to implement its strategy, Gucci group has overhauled its organization structure. The group has granted substantial autonomy, within specific guideline, to the CEOs of the various brands who are now in charge of design, merchandising and all aspects of the operating and financial result of their respective brands.
Regarding the supply chain, Gucci group take care to guarantee exceptional product quality. To achieve this is selects the very best material and exercise very strict control over production, whether in-house or by outside partners. Prototype development and the entire manufacturing process are monitored constantly for quality control. In addition, Gucci group is marking its supply chain more flexible in order to rotate its collection and replenish stocks faster during the season. The group also keeps a watchful eye on practices by the main competitors in luxury goods and other industries in order to stay on top terms of supply chain.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Why this brand

I choose” Gucci” because I am interested in Gucci. It is modern, luxurious, sexy, prestige, and high quality product. There are many lines and many products for example clothing, watches, jewelry, shoes, and leather goods. Gucci is also the biggest selling Italian in the world. The Gucci is popular brand in the world.
In addition, nowadays people in society like international product and brand, me too. They also buy international product. So, I would like to be a brand manager of Gucci in Thailand to promote the product of Gucci. I will communicate people to know quality of Gucci.

Letter of invitatons for professional comments

Dear my valued business partners

First, it is a pleasure to welcome you to Gucci store. I’m General Manager of Gucci. I would like to thank you for your business and visiting. In addition, if you have any good suggestion, criticism for our brand, you can advise and criticize us. We are pleasured to accept your whole suggestions. Importantly, we will take these good suggestions to improve and develop our brand better.

We hope you can join us. we look forward to seeing your comment. thank you

Yours sincerely

Mrs. Sudarat Thongphut

GM of Gucci

Jornal_week 6

This is sixth week. Aj Gob talked the role of midterm exam on next Thursday and she tutored us in this class. She reviewed what we didn’t understand again. She let us do an activity in class that it will have in examination. It was a good sample of examination. I thought that it is so good if we know sample of examination before exam. She was so kind, she let us ask any question if we didn’t understand. Today, I was stressful again when I thought of midterm examination. I was not sure whether I can do examination. I had to read a lot of books and find a lot of data of my brand. I had to understand my brand well. After class, I asked her something that I didn’t understand. She told everything that I wanted to know.

Moreover, on Thursday we presented our role play. My group was the first group. We were so excited but everything was ok. I thought that it was quite good. After that, when we finished our presentation, we saw our friends’ role play. Everyone attended to do their role play. Every group was very good. Today was funny.