• The essence of Gucci is it exclusivity. All designers show a sexy and vibrant image through his designs, fashion shows and advertising. The importance of the Gucci brand positioning is that is distinctive and has an aura of exclusivity amongst its target audience. Gucci has a wide range of products ranging from shoes, watches, jewellery, clothes, perfumes, eyewear, baby wear, home goods (including furniture, bedding and wallpaper), luggage, handbags and gifts (even including gadgets for pets).
• Gucci has begun to build an empire of talented designers like Stella McCartney and Alexander McQueen. This ensures new and innovative ideas are injected into the image of Gucci. These designers are renowned world wide and guarantee an entertaining spectacle at each fashion show for example past works of Alexander McQueen include a red riding hood theme.
• The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci.
• The stores are located on expensive high street locations, thus attracting affluent consumers. The window displays are provocative and the interior has a free flow layout as its visually appealing and allows consumers to browse comfortably.
• Gucci has directly operated stores to ensure that they retain control over their products and can build their image around these stores.
• A manager runs these stores independently, thus avoiding bureaucracy and also adds to the efficient management of the stores.
• It is also possible to view and purchase Gucci products online, thus reaching a far greater target audience.
Thank you information from: http://webcache.googleusercontent.com/.
• Gucci has begun to build an empire of talented designers like Stella McCartney and Alexander McQueen. This ensures new and innovative ideas are injected into the image of Gucci. These designers are renowned world wide and guarantee an entertaining spectacle at each fashion show for example past works of Alexander McQueen include a red riding hood theme.
• The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci.
• The stores are located on expensive high street locations, thus attracting affluent consumers. The window displays are provocative and the interior has a free flow layout as its visually appealing and allows consumers to browse comfortably.
• Gucci has directly operated stores to ensure that they retain control over their products and can build their image around these stores.
• A manager runs these stores independently, thus avoiding bureaucracy and also adds to the efficient management of the stores.
• It is also possible to view and purchase Gucci products online, thus reaching a far greater target audience.
Thank you information from: http://webcache.googleusercontent.com/.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น