Product strategy

Gucci’s strategy is based on three main objects: ensuring revenue growth and profitability at Gucci group, refocusing on the Gucci brand and assigning a specific task to each brand with in the portfolio. The latter point strategy strengthens the coherence of the multi-brand strategy. In order to implement its strategy, Gucci group has overhauled its organization structure. The group has granted substantial autonomy, within specific guideline, to the CEOs of the various brands who are now in charge of design, merchandising and all aspects of the operating and financial result of their respective brands.
Regarding the supply chain, Gucci group take care to guarantee exceptional product quality. To achieve this is selects the very best material and exercise very strict control over production, whether in-house or by outside partners. Prototype development and the entire manufacturing process are monitored constantly for quality control. In addition, Gucci group is marking its supply chain more flexible in order to rotate its collection and replenish stocks faster during the season. The group also keeps a watchful eye on practices by the main competitors in luxury goods and other industries in order to stay on top terms of supply chain.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf