วันเสาร์ที่ 31 กรกฎาคม พ.ศ. 2553

Positioning


Gucci’s strong heritage is built on key critical foundations of uncompromising quality, superior craftsmanship and made in Italy.
The creative leadership strengthened the focus on iconic brand symbols (Horsebit, bamboo, GG logo, Green/red/ Green web, and flora), re-inventing them in a modern and luxurious way. Their understanding and appreciation for the brand’s heritage, together with the talent in providing a fresh and modern interpretation, drove Gucci to the excellent result.
Gucci has thus confirmed its outstanding growth potential in its main product categories and regions world wide, through the creative and innovative appeal of offering, underscored by the increased emphasis on communication policy and the development of exclusive goods.

Thank you information from:

http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf





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