My Refection

First, I resisted this course because my friend suggests me. She told me that this course is fun and teacher also is kind. First class was really fun. I felt to like this course but I began to discourage because I didn’t have any knowledge background and making Blog. So I tried to practice it and read business, finally I can do it. I think that making blog is quite easy but we have to give time for it because it has a lot of details, we have use attempt, and we have to be hard working and patient. Sometime, I am tired and discourage but I have to do it.
However this course gives me many advantages, it made me to understand “business “, making blog, and other knowledge. It made me patient. I am not disappointed that I resisted this course.

Reference

www.google.com
www.youtube.com
http://www.gucci.com/us/us-english/about-gucci/gucci-icons/bamboo/
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf
http://webcache.googleusercontent.com.
http://www.gucci.com/us/index2.asp

Promotion strategy

Gucci has promotion strategy of a rigorous communication policy through creative design, product quality and brand image are closely linked in the luxury goods industry. Through rigorous management of brand image, tight communication policy, outstanding product quality and a carefully controlled distribution network, Gucci group has succeeded in strengthening and reinforcing its brand’ leading status over the past few years. The goal of communication activities, which combine fashion shows, advertising campaigns, public relations, special events and displays, is to maintain the brands’ exclusive image while ensuring high profile and consistent visibility and reinforcing their market positioning at the international, national and local level.

Thank you information from:
http://www.ppr.com/fr/DataUploadFiles/publications/7086/2_1_Luxe.pdf

Example modern of Gucci

Example fashion show Gucci

Product lines

Gucci group designs, manufactures and markets high luxury goods, including

• Men and Women’s Wear
• Shoes
• Jewellery
• Watches
• Perfumes
• Eyewear
• Home goods
• Luggage/Handbags
• Baby Wear
• Belt
• Scarf
• accessories
• Ties
• Cosmetics
• Skincare product

The key Gucci’s success.

• The essence of Gucci is it exclusivity. All designers show a sexy and vibrant image through his designs, fashion shows and advertising. The importance of the Gucci brand positioning is that is distinctive and has an aura of exclusivity amongst its target audience. Gucci has a wide range of products ranging from shoes, watches, jewellery, clothes, perfumes, eyewear, baby wear, home goods (including furniture, bedding and wallpaper), luggage, handbags and gifts (even including gadgets for pets).
• Gucci has begun to build an empire of talented designers like Stella McCartney and Alexander McQueen. This ensures new and innovative ideas are injected into the image of Gucci. These designers are renowned world wide and guarantee an entertaining spectacle at each fashion show for example past works of Alexander McQueen include a red riding hood theme.
• The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci.
• The stores are located on expensive high street locations, thus attracting affluent consumers. The window displays are provocative and the interior has a free flow layout as its visually appealing and allows consumers to browse comfortably.
• Gucci has directly operated stores to ensure that they retain control over their products and can build their image around these stores.
• A manager runs these stores independently, thus avoiding bureaucracy and also adds to the efficient management of the stores.
• It is also possible to view and purchase Gucci products online, thus reaching a far greater target audience.

Thank you information from: http://webcache.googleusercontent.com/.